Announcing COLORWAY by Sewfinity: a new way to build a bundle
After months of building in secret, we are ridiculously excited to announce that Sewfinity Colorway is now live! Colorway's purpose is to delight, inspire, and simplify choosing materials for sewing.
Why We Built Colorway
Visualizing colors is difficult. When you buy a bunch of fabric colors and can't see them all together, you're not confident that your palette is what you want. You're anxious about what your colors look like together.
Buying is a hassle. Navigating through filter trees, searching or filtering each product, scrolling through page after page of fabric collections, opening a dozen or more browser tabs, viewing product pages one-by-one, and clicking "Add to Cart" over and over and over again. So tiring! It takes a lot of time, especially for quilts that have a lot of colors.
Introducing Colorway
Colorway is a fun and easy way to shop thousands of colors of fabric at Sewfinity. It's an awesome and helpful shopping tool that saves you tons of time.
At its core, Colorway is a quick-order experience: you see all the product colors in one area, quickly select colors you want, enter quantities desired, and click Add all to cart. This is much faster than navigating to individual product pages, adding one-at-a-time to your online shopping cart.
But what makes Sewfinity Colorway special and fun is the way you can select and visualize colors before adding them to your cart: in a palette grid. It's a great way to build a bundle!
How It Works
First of all, Colorway is free to use. Colorway is a SaaS (software as a service) web application at the Sewfinity website. Colorway is cloud-based software delivered to you over the internet. There’s nothing to install, like most shopping websites.
To start, just visit sewfinity.com/colorway in a web browser on your desktop computer, tablet, or mobile device. There are slight differences in the app depending on which device you use, since screen sizes differ. Colorway is usable on mobile devices, but there are more features on desktop, such as seeing swatch product names on mouse-hover and adjusting the number of palette grid columns.
Okay, let's Build a Bundle! There are three steps: Find Colors, Create a Palette, and Buy.
Find Colors
View color swatches of complete product collections in the Swatch Panel. Hover over a swatch to see its name (desktop version only), and select a swatch to add it to a palette. Swatches with a black dot represent items temporarily out of stock.
What swatches are available in Sewfinity Colorway? At launch (11/16/25), there are 6 complete fabric collections in Sewfinity Colorway (with plans to add more) - 5 quilting cotton lines and 1 flannel:
- Confetti Cotton Solids by Riley Blake Designs
- Pure Solids by Art Gallery Fabrics
- Kona Cotton Solids by Robert Kaufman
- Century Solids by Andover Fabrics
- 24/7 Solids by Hoffman Fabrics
- Flannel Solids by Robert Kaufman
Create a Palette
Now let's visualize some colors together, so we're confident that our palette is what we want. Arrange color swatches in an adjustable grid-based layout to your liking. Move swatches around, select a swatch to view information such as SKU and price, and remove a swatch from the palette. If you're using a tablet or desktop, you even get to adjust the number of grid columns on your Palette Board!
Buy
After finalizing your palette, buying is super-quick! All swatches in the palette automatically appear in the Buy Panel. Delete an item from the Buy panel, and it is automatically removed from the palette as well. Swatches with a green dot represent items already in your cart. Enter desired quantities for each product. Quantity fields that are greyed-out represent items temporarily out of stock. Then, the game-changer: add them all at once to your cart by selecting Add all to cart. Such a time-saver!
If you have more shopping to do (supplies, patterns, more fabric), you can always navigate to the top menu to find and add more products the "traditional" way. Then when you're ready to check out, select the shopping cart icon at the top-right to complete your purchase as normal.
What To Do
- Try out the app: go to sewfinity.com/colorway. You will enjoy playing with color. Building palettes and bundles will be fun. Visualizing colors together makes you confident in your choices before you start to sew. And buying is super simple and quick.
- Tell your sewing people about Sewfinity Colorway. They deserve to know!
- Have thoughts about the app? Share your feedback via our Contact Form. This is our BETA release, meaning we welcome feedback on functionality, usability, and any bugs you encounter. We want to keep Colorway a very simple, clean, intuitive app, but are open to suggestions that will help our customers.
- Share Sewfinity Colorway on social media. If you do, tag us at @sewfinity so we can see.
- Subscribe to our newsletter. We'll share Colorway updates so you can see what features we've released - we have more coming!
Closing Note From Angela
(You might be wondering... Who is Angela and what are her credentials?)
Hi, I'm Angela and I own and operate Sewfinity with my software engineer husband.
I am a sewist. I make quilts, bags, clothes, everything.
I am an artist. And I need lots of solid colors in my fabric palette.
I am an advocate. I love to help people and have enjoyed helping thousands of customers.
I am a technologist. I use digital tools to design quilts and I am forever curious about new tech.
I am a designer. Of award-winning quilts.
I am an FPP expert. I am obsessed with foundation paper piecing.
I am a shop owner. I deal in fabric.
Color is literally my business. And I am so excited to share Sewfinity Colorway with you!
Angela Bowman